Persuasive Writing

Key Features:

Paragraphing (introduction, 3 key points with evidence, conclusion)

Open with a statement of the issue being addressed
State your position on the issue- FOR or AGAINST something
Main body of text needs your key arguments supported with evidence
Specialist evidence, 'scientists suggest...'
Quote other people
Conclude with a summary and repeat the case you want your reader to consider

Use mainly the present tense 'we are' 'it is important that...'
Use emotive language (with feeling)
Rhetorical questions
Use powerful verbs and strong adjectives
Persuasive openers
Repetition of a key point
Try adding in some statistics/facts to make your piece sound more credible (worth reading and reliable)

Remember your audience throughout- always imagine your reader saying 'why should I...?' You need to convince them why!
Remain formal and avoid being rude, sarcastic or unrealistic